Art of Blogging

I was reading a blog the other day about blogging (go figure) and I was reading about a different opinion than I have about how important commentators are.

I was going to link her on up here for your review because what works for me may not for you and so on.

Different opinions at the very least cause you to think.

This blogger explained that commentators only represent about 1% of your traffic on the whole and therefore are not important. As I am sure you have read, I think Blog Comments And Commentators Are Important.

So, why didn’t I give her that link?

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Web 2.0! The salvation of us all! Yeah, ok, whatever.

We have all heard the hype of Web 2.0. Even people who barely know what a browser is have heard that buzz phrase.

What is Web 2.0?

What makes it so great?

Can you define Web 2.0? Is it outlined like HTML 4.0 is?

Let’s cut through the hype and get down to just what it is.

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I was looking at a colleague’s Analytics report the other day on her new site and I noticed something typical. There were large blooms of traffic hits from certain areas.

As people pass a link around, it will typically concentrate in specific geographical locations and then branch out into other areas as the last two friends tell two friends.

This is how guerrilla and viral marketing work.

How can this be worked into a real traffic spike?

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I will speak regularly on the importance of comments to a blog, I am sure. Today, I am going to keep it basic.

Comments are part of what makes blogs such a successful method to convey ideas. They are also a major part in that new-fangled Web 2.0 stuff.

Since blog comments are important, the people making them are important too, right?

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In order for a blog to work fully as a viral web site, you need to utilize the comment system. Getting people to post comments helps bring people back and make them feel as if they are a part of the site and help set the direction it is going. This leads to telling other people about your site and getting even more people involved with your site and gracing you with traffic. Comments also are free content for your site. More key words, more updates, more links, more of everything a blog is supposed to have.

WordPress has the comment system enabled by default but that does not mean you will actually get comments other then spam. Before we go further, enable the WordPress spam filters and look at and install comment spam tools. I will write about them soon.

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