Art of Blogging

I received an email the other day from one of the various marketing gurus I listen to that directly applied to Rule One.

This email started like this:

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In order for a blog to work fully as a viral web site, you need to utilize the comment system. Getting people to post comments helps bring people back and make them feel as if they are a part of the site and help set the direction it is going. This leads to telling other people about your site and getting even more people involved with your site and gracing you with traffic. Comments also are free content for your site. More key words, more updates, more links, more of everything a blog is supposed to have.

WordPress has the comment system enabled by default but that does not mean you will actually get comments other then spam. Before we go further, enable the WordPress spam filters and look at and install comment spam tools. I will write about them soon.

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The first rule of blogging successfully is to actually blog. Sounds trite, I know. That does not stop it from being true. Not that this blog shows it, I do know my blog stuff. That is the point. Knowing how to blog is nothing compared to actually doing it.

A blogger who has no skill will get more traffic and do better then the best blogger on the planet who never posts.

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This blog has been off to a slow start. Sorry about that. It isn’t really a blog I had planned on producing, so it got squeezed into my schedule. I would blame the lameness on publishing on the Thanksgiving Holiday here in the US, just like I did in Search Engine Optimization but that would be dishonest.

Truth is, this blog is a reach for me both in time and subject. Yes, I can do some really good work with blogs and I have more then a clue on how and why they work, but this is not my primary vehicle for Internet Marketing. This blog’s purpose for me is to make me stretch out and to also practice what I preach, but mainly, it is a place for me to put my blog knowledge down in text to share with my immediate peers and allies.

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In WordPress MU, to Edit a blog’s configuration and change it’s setting, you click the “edit” link next to the blog name in the blog list in the admin. Once there you will have a form for all the settings. Below is how I set mine. I will only list the fields that actually get changed. If you can’t find a field name I either thought it was self explanatory or was left alone. If you do not understand something, do NOT mess with it! You can and will break your WordPress install by monkeying around in here. You have been warned and you are on your own.

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Go figure, to blog, you need to have a blog. There are many free blogs and blog scripts out and about so paying for blog software is not really a good idea for most of us. If you want to spend absolutely $0 then you want to use a blog service. If you don’t mind spending a few dollars, I heartily recommend hosting your own blog if you have the knowledge.

If free is for you, MySpace has free blog space. Blogger does the same without all the cheesiness of MySpace. There are MANY free blog services!

If it’s free, why is this post going to continue? Quite simply, there are downsides to the free alternatives ranging from lack of flexibility to inability to run advertisement or being associated with splogs. TANSTAAFL!

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